5 Tips to Build a Successful Social Media Marketing Strategy

Social media is now an indispensable facet of business marketing campaigns. It is cost-effective in terms of reaching consumers and forms the basis for having lasting relationships with those customers. Crafting an effective social media marketing strategy and faithfully following it is critical to yielding successful results with social media; here are some ideas for assisting you!

Master your content

The old adage “content is king” is more true than ever in today’s world. In fact, it’s not just content that’s king; it’s good content.

Content that people want to see, share and engage with is the key to building your brand on social media platforms. Good content helps you build trust with your audience and make them want to buy from you or recommend your brand to others.

Good content is also the key to getting more followers on social media. When you create quality content and share it across your social accounts, people will start following you and sharing your posts with their followers. This creates a viral effect that can help boost your brand’s exposure and get more eyes on what you have to offer.

But what exactly makes for good content? And how can you create it? We’ve got the answers for you.

Be authentic

The first step to creating good content is being authentic. You have to be who you are and share information that’s relevant to your audience. Don’t try to be something you’re not or pretend like you know everything about a topic when you don’t. If people can tell that what you’re sharing isn’t genuine, they’ll stop following and engaging with your brand.

You can also share photos and videos that are fun, quirky and unique. The more unique your content is, the better chance it has of going viral.

Show your personality

People want to connect with brands that have a personality. If you come across as boring and robotic, people will lose interest and move on to another brand. You can show your personality by sharing stories about yourself or what inspires you.

Be consistent

Creating quality content is only one part of the equation; you also need to consistently share it across your social accounts. This helps people get used to seeing new posts from you on a regular basis and keeps them coming back for more.

Use the right platforms

The first step to building a successful social media marketing strategy is choosing the right platforms. There are many different social media platforms, and each one has its own unique features and audience. You want to make sure that you’re using the right platform for your brand, so it’s important to know what each one offers before committing yourself entirely.

  • Facebook can be very powerful for connecting with people, but if you don’t use it correctly you will fall into many traps; for instance, posts without graphics or lacking good visuals usually fail to garner much engagement from passersby.

Additionally, there are rules about how often brands can post on their pages; if these restrictions aren’t followed closely enough by brands themselves then Facebook may penalize them by limiting their reach or removing them from searches altogether!

  • Twitter: Twitter allows users 280 characters per tweet which means they’re limited when trying out new ideas without sounding repetitive but since tweets tend towards being short anyway because most people use smartphones rather than computers while checking news feeds throughout their day (and thus only have time for quick bursts), this isn’t necessarily bad news unless someone wants longform content like essays written by celebrities who tweet regularly.
  • Google Plus: Google Plus is the most complex of these three platforms. It’s not just a place to post content, but it’s also where people go to share photos and videos, ask questions and get answers from other users (who can then comment on their posts), and hang out with friends in groups that are organized by their interests.

Users can also set up their profiles so that only people they’ve approved can see them. Google Plus is the most flexible platform when it comes to using it as a place to post content, but it’s also one of the most challenging because there are so many different types of posts that can be shared with users and then commented on by them afterwards!

Place your content in the right places

When planning a social media plan, it’s essential to think about the location of your target market. There are many ways to do this:

  • Create a content calendar and plan out the types of posts you’ll be making in advance. This will help keep things organized, so that when it comes time for posting day-to-day, there won’t be any surprises or delays in getting content live on social media channels.
  • Use analytics from each platform (Facebook Insights, Twitter Analytics) to find out where most of your followers are located geographically; then use those insights when deciding which networks should take precedence in terms of posting frequency and timing because they’re more relevant for driving traffic back towards the website(s).
  • Use tools which allow businesses/brands/marketers to manage multiple accounts at once–meaning less time spent managing each individual profile individually! And because these platforms have apps available on mobile devices too…it makes keeping up with everything much easier than ever before!

Make it easy for people to share your content

The first step to getting people to share your content is making it easy for them. When people visit a site, they want something that’s quick and simple–and if it takes too long or requires too much effort (or even just looks like work), they’ll likely bounce right off the page. That’s why you need an actionable call-to-action (CTA) on every page of your site.

A CTA tells visitors what they should do next: buy something; sign up for an email newsletter; share this post on Facebook or Twitter! A CTA should be embedded somewhere near the top of each page so that when visitors scroll down through their feed in social media sites like Facebook, Instagram and Pinterest, there will always be an opportunity for them click through into whatever section of your website contains additional information about said product/service/blog post etc.

The most common CTAs are buttons that say “Buy Now” or “Sign Up.” But there are many other types of CTAs, too: share this post on Facebook or twitter; download this free ebook; join our mailing list; call us today! It all depends on your business goals and what you want visitors to do next.

Determine your goals and objectives

The first step in building a strong social media marketing strategy is to determine what you want to achieve with it. What are the main objectives of your business? Are you trying to get more customers, or do you want people who already use your product/service? Do you want them to buy something or just engage with the brand?

Create a community around your brand

The other step to creating an effective social media marketing strategy is to create a community around your brand. The goal of this community is to connect with people who are interested in what you have to offer and build trust with them over time so that they trust you enough to buy from you.

The best way to do this is by being authentic, relevant and valuable (ARV). You want people who engage with your content on social media sites such as Facebook or Twitter feel like they’re part of something special–like they’re getting access into a secret club or inner circle that other people don’t know about yet. To accomplish this goal, think carefully about how well each piece of content fits within the context of its respective channel; if it doesn’t fit well enough then consider moving on until something better comes along!

Be consistent in messaging across all channels so there aren’t any contradictions between platforms which could lead people off track when trying understand where exactly “your” opinion lies regarding certain topics/topics.”Relevance” refers specifically towards making sure whatever information shared matches up well enough with previous posts made previously related – otherwise known as continuity between pieces posted previously (ie: don’t post about cats one day then suddenly switch gears completely two days later).


We hope that these tips are able to help you build a successful social media marketing strategy. If you have any questions or wish to share your experiences with us, please send us your comment.