Automation and artificial intelligence is changing the future of work. Traditional jobs are being replaced by new ones. This leads to a skills gap because many workers lack the abilities needed to succeed in this new environment.
Digital marketing is also evolving. Traditionally it’s mostly about driving website traffic and converting leads into sales. But it’s now being seen as a vital part of a business strategy, with close connections to sales and customer service. This is particularly important because finding skilled employees for these areas can be challenging.
In this article, we will try to give you an overview of these changes and explore how the role of digital marketing skills will be important in the future of work.
The Future of Work is Digital
Because the future of work is digital, employers will seek employees with experience in digital marketing and social media management. Many people have been displaced by automation, but these people still require employment. Companies will be looking for ways to re-enter the workforce, which means they will be looking for candidates with these new digital marketing skills.
Here’s a list of the most important digital marketing skills for the future of work:
Social Media Marketing
Companies need social media managers who can create engaging content and build social media marketing strategies. The use of social media as a marketing tool has become more important than ever, so it’s a skill that companies will always be looking for.
This job requires a lot of creativity and communication skills because you’ll need to know how to interact with your audience in an authentic way. Social media managers should also keep followers of their brand entertained and informed with accurate and interesting content.
Content Marketing
Content marketing involves creating interesting articles or videos that attract readers or viewers and then encouraging them to take action by clicking on links within the content.
This type of marketing is an excellent technique to boost your audience’s trust and engagement with your brand. The more people read or watch your content, the better chance you have of converting them into paying customers.
This job requires some writing skills and a good understanding of how search engines work. You’ll need to be able to write in an engaging style that keeps readers interested and makes them want to share your content with others. You might also need to use at least one video editing software so that you can create short videos that are easy to watch.
Written or visual content, whatever you create you should know how to optimize it during the publishing phase. Here you need to know the details of SEO.
SEO
SEO (Search Engine Optimization) is a marketing technique based on optimizing website content to rank better in search engines like Google, Bing, and YouTube.
This is one of the most important phases of a digital marketing plan that helps companies build their online brand and drive organic traffic to their websites.
There are numerous methods for optimizing your content, but it is crucial to note that this is not a one-time event. The goal of SEO is not only to rank higher in search engines, but also maintain that ranking over time. This requires regular updates and changes in the content of your website.
The Impact of Automation and AI on Digital Marketing
Artificial intelligence (AI), machine learning, and natural language processing are driving the most recent wave of automation (NLP). In recent years, these technologies have made considerable advancements, allowing us to automate operations that formerly required human participation.
Automation is also changing the digital marketing landscape. The days of manual efforts, such as keyword research and content creation, are quickly being replaced by automation tools. This means digital marketers will need to learn new skills in order to work effectively with these tools.
In digital marketing, automation can take many forms:
In-app notifications — Use mobile apps or websites to send push notifications to users when they’re most engaged. These are triggered by user actions or time spent on your app or website, such as after five minutes of inactivity. This can be used to remind users about current offers or events and increase retention rates.
Email marketing — Automated email campaigns help you target specific audiences based on their interests and preferences. You can also set up autoresponders that respond automatically when someone fills out a form on your website or enters an email address into an online form. This is useful if you want to send updates about a new product launch or other relevant information without having to manually send each message yourself.
Predictive analytics helps companies predict what users might want before they know it themselves; for instance, an airline might use predictive analytics to determine that a particular customer would love a certain type of flight (and therefore target them with specific offers).
Chatbots are automated conversations that allow businesses to interact directly with customers via text or voice messages (and soon video). Chatbots can handle basic customer service inquiries or even give informed responses based on previous interactions with the same customer or similar customers who had similar questions or concerns.
The gig economy is taking over the world of work
The gig economy is a term used to describe an employment model in which temporary positions are common and organizations contract with independent workers for short-term engagements rather than hiring permanent employees.
The term was popularized by American writer Kelly Services in 2005, to describe the growing number of temporary workers hired during the year-end holiday season. However, the gig economy has been gaining traction since the 1990s.
Gig workers are freelancers who provide services on a per-project basis through online platforms such as Upwork or Fiverr. They typically provide low cost services for businesses (such as graphic design or web development) but their services can be applied to any industry where there is an existing need for skilled labor.
Digital marketing skills are valuable for those entering or already in the gig economy because they allow freelancers to market themselves online, find clients and make money from home.
The digital marketing skills that are most important for freelance workers include SEO, social media marketing, email marketing and copywriting among others.
These skills will help freelancers create content that attracts visitors who then convert into paying customers. This process requires some time and effort, but it’s well worth it. The more skilled you are at digital marketing, the more money you can make from home.
Digital marketing skills are also important for those who want to start their own business because they allow entrepreneurs to build a website that converts visitors into paying customers.
The Importance of Continuous Learning
Digital marketing is a constantly evolving field. In order to keep up, digital marketers need to be constantly learning and developing their skills. I see this trend in my own career and in the careers of the people I work with.
Here are some ways that marketers can keep up with the latest trends:
Online Courses: There are many online courses available for digital marketers who want to learn something new or refresh their skills. Learning new skills from an instructor in an online course helps you stay current with the latest trends and best practices in your industry.
Conferences/Networking Event: Networking events like conferences and meetups provide opportunities for marketers to connect with others in your industry, exchange ideas, and learn from one another’s experiences. If you don’t have the time or money to travel to conferences, consider attending a virtual conference instead! These days it’s easy to attend virtually by watching live streams online or by joining a Twitter chat during an event using the hashtag (#).
Mentorships/Apprenticeships: Working closely with someone who has experience doing what you want to do can be very beneficial because they can help mentor and guide you through the process of getting started. You might be able to find a mentor at a conference or meetup, but it’s also possible to connect with people online via LinkedIn or other social media sites.
Conclusion
The workplace of the future is an environment in which engagement, connection and innovation are crucial to businesses’ success. As digital marketing evolves, it is vital that digital marketers adapt the methods they use to market themselves, stay current on trends and technology, and continue to expand their skill sets.
The internet has given businesses limitless opportunities to connect with more customers than ever before. However, it also means that they require people who are knowledgeable about the digital world and can support them in succeeding there.
Because they have the power to influence consumer decisions, digital marketers are in high demand. The role of digital marketing skills will be still important in the future of work.