How to Find UGC Creators For Your Brand

UGC creators are becoming increasingly important in marketing and advertising, as brands are leveraging their content to engage with their audience and build brand loyalty. Many brands are also using UGC to create more authentic and relatable marketing campaigns, as consumers tend to trust content created by their peers more than they trust traditional advertising. Here, we will discuss how you can find UGC creators for your brand.

Types of UGC creators

UGC creators refer to those individuals who create user-generated content. User-generated content can take many forms, such as social media posts, blog articles, videos, photos, and more. It is content that is created by users rather than by a professional content creator or publisher. We can say that there are some differences between UGC creators and content creators.

Examples of UGC creators include social media influencers, bloggers, vloggers, and everyday consumers who share their experiences and opinions online.

There are many types of social media figures who can be counted as UGC creators. Here are some examples:

Social Media Influencers

Influencers are individuals who have a significant following on social media platforms like Instagram, YouTube, and TikTok. They create content around a specific niche or topic, and their followers trust their recommendations and opinions.


Bloggers are individuals who create written content on a blog or website. They can cover a range of topics, from fashion and beauty to travel and lifestyle.


Vloggers are individuals who create video content on platforms like YouTube. You can find Youtubers who create content in almost every niche.

To sum up, here are some social media platforms and types of content UGC creators can create for your brand. 

Twitter/XShort-form content, such as memes, quotes, or tweets that express an opinion or thought related to a specific niche or topic. Twitter is also a good platform for creating Twitter threads that can explore a topic in more detail.
InstagramHigh-quality visuals, such as photos and videos that showcase products, lifestyle, or experiences related to a specific niche or topic. Instagram is also a good platform for creating Instagram Stories and Reels that are engaging and entertaining.
TiktokShort-form video content that is entertaining, informative, or creative. TikTok is a good platform for creating viral challenges, dances, and skits that can go viral and reach a broader audience.
YoutubeLong-form video content, such as tutorials, reviews, or vlogs that provide in-depth information or entertainment related to a specific niche or topic. YouTube is also a good platform for creating live streams that can engage with the audience in real-time.
BlogsLong-form written content, such as blog posts that provide in-depth information, insights, or opinions related to a specific niche or topic. Bloggers can also create tutorials, reviews, and round-up posts that curate relevant information from other sources.
UGC creators can create different types of content

Ways to find the right UGC creators

Choosing a UGC creator for your brand can take some time and effort, but there are several ways you can go about it. Before you start looking for UGC creators, it’s important to define your target audience. This will help you identify the types of creators who are most likely to resonate with your audience.

Then you can follow these steps to find the right UGC creator for your brand:

Research Social Media Platforms

Research the social media platforms that your target audience is most active on. This will help you identify the types of content that are most popular on those platforms and the types of creators who are most successful.

To find a UGC creator for your brand, search for “UGC” on social media apps like Instagram, Twitter and Tiktok. You will see a bunch of creators. To be more specific, search for “UGC+your industry”. For example if you are selling fitness clothing for women, you can search “UGC fitness”. Check the results and contact some of them.

Another way is searching for relevant hashtags to find UGC creators who are posting content related to your industry or niche.

Use Social Listening Tools

Social listening tools can help you monitor social media conversations related to your brand or industry. This can help you identify UGC creators who are already talking about your brand or similar products or services.

Reach out to Influencer Marketing Agencies

Influencer marketing agencies can help you find UGC creators who are a good fit for your brand. These agencies have established relationships with creators and can help you negotiate partnerships and collaborations.

User-Generated Content Campaigns

Launch a user-generated content campaign where you encourage your audience to create content related to your brand and products. This can help you identify UGC creators who are already creating content related to your brand.

Online Communities and Freelance Platforms

Look for online communities or forums like Reddit and Quora to track topics related to your industry or products and engage with UGC creators who are active in those communities.

You can also go to freelance platforms like Fiverr or Upwork where you can find freelancers who create great content for your brand. But keep in mind that people in these platforms generally create content for customers and they don’t have social media influence. 

Evaluate UGC Creators

There are important parameters to consider to decide on an UGC creator like content quality, follower count, engagement etc. After evaluating the potential UGC creators, you can get in touch with some of the content creators who align with your brand values and goals.

By following these steps, you can find the right UGC creator for your brand and create a successful partnership that resonates with your target audience.