Business Contents Archive

Google is saving over $1 billion a year with employees working from home and not traveling for business https://t.co/clM8BNhQNp

The reason why Apple products are so expensive https://t.co/mfwjNZHEmk

Skills like critical thinking are consistently valuable to employers — and still difficult for machines. https://t.co/ChSvUmcfkc

Immunity to Covid-19 wanes at a slower rate after vaccination than previously thought, suggesting booster shots would only be necessary if a vaccine-resistant variant emerged, a senior UK public health official said https://t.co/SzbOJhSHC4

Apple Q2 earnings crush analysts' estimates with iPhone, iPad, Mac sales https://t.co/4SsyagDpAW by @DanielHowley https://t.co/vCkHqKrgkj

If you can buy Bitcoin, move the price with your tweets, and then sell it, you probably should. https://t.co/UPbeCncpo7

Being nice in negotiations has its purpose. But it usually results in a smaller slice of the pie. https://t.co/zZITElDovu

Today, a pair of Nike Air Jordan 1 Retro Fragments can resell for up to $2,000 https://t.co/NLMi5vdwEL

Apple posted sales and profits far ahead of Wall Street expectations and announced a $90 billion share buyback as customers continued to upgrade to 5G iPhones and snapped up new Mac models with house-designed processor chips https://t.co/u6zgf8nUYQ https://t.co/Ij1SCqEsKO

For a long time, the Sackler dynasty – the families of three brothers from Brooklyn – was known for philanthropy. Less publicised was how the money flowed from Purdue Pharma, a drugs company owned by the Sacklers, whose biggest product was OxyContin… https://t.co/XB2hiZFKYX

Millennials are buying more and more chickens for their backyards https://t.co/GYeo95Gawy

what is the right way to run a business?

In my understanding the right way is to have an effective strategy to keep improving the current situation, and an effective business model to get the job done. Is business about managing (and improving the) strategy, and managing (and improving the) business model? Business is sort of like a well run machine/organization that is ideally always improving?

A strategic initiative is worthwhile only if it creates value for its customers, its employees, or its suppliers. https://t.co/XZACNzU19z

Facebook quarterly revenue beats expectations, powered by higher ad spending as online traffic surged during the pandemic https://t.co/rJSJ3qAawW $FB

Questions about marketing moving forward and Facebook ads

I am a business owner and am in the home remodeling/retail space (home improvement store without lumber). We had been growing steadily but for the last 2-3 years and seemed to have plateaued at about $900k-$1m in sales. I think I am very much lacking in the marketing department and that is the reason for the plateau. We have a part time social media manager that is posting for us 6-7 days a week on Facebook. We are not hardly ever boosting our ads. We have about 7500 followers on our FB page, which isn't huge but is better than nothing. We have done a few direct mailing campaigns before without much success, I probably wouldn't try that again. What has worked for you guys to get over a "marketing slump" or a sales plateau ? I am very hesitant to use SEO and PPC services as I had a few colleagues have very bad experiences with the services they used. I am open to any suggestions or tips though.